Meet the beautiful Clara.
She wore a customized modest wedding dress from Jenny Packham, and a vintage headpiece from Paris by Debra Moreland. Her gorgeous vintage wedding day look was captured by the talented Jessica Peterson Photography.
Our BIG annual sample sale is this weekend.
It can’t be stressed enough that these gowns are spectacular, fresh, clever, and of-the-moment designers dresses. Almost 80 will be in-store that day. So, even if for some reason you were #38 in line and everyone else before you found her gown, you’d still have about 40 couture gowns from which to choose. And you definitely don’t need 40 gowns.
Here are some tips and trick to help you get the most out of the sample sale so you can walk away will a killer deal on a gorgeous gown:
The Sample Sale will take place at our shop- 536 E 300 S, SLC – there’s even extra parking across the street
There has been a line the last several years before we opened, and though we can’t predict if/how much of a line there may be, it’s suggested you come early with a warm coat…and a warm friend.
Before we open, we’ll head outside and get your names on a list in order of the line/arrival. Once we head inside and go over details (just before 10 am), you can get an estimated time you’ll be in a fitting room. Then you’re free to go and come back (before your estimated time) or wait inside – no fuss, no standing around for too long.
Once 10 o’clock hits, you’ll get to come inside to stay warm and cozy as you wait.
We’ve set-up a nice area downstairs. You’ll get to hang out there until your name is called.
Consultations will be limited to 40 minutes – We’ll be running 8 fitting rooms (the most ever!) to help get you in your dream dress as soon as we can. And just because it’s a sample sale, it doesn’t mean you’re on your own. You’ll each get an experienced consultant from start to finish. They know all the gowns (by name and inside and out), all the tricks and tips, and how to make sure you are beyond thrilled.
Only 3 gowns can be selected in your first wave. (But your consultant will guide you, wave through even more gowns and make sure you try on the perfect styles until you find the one.)
Only the sample sale gowns will be on display – No accessories or other accouterments
We’ll only have room for one or two guests per bride. (Bring the decision maker with you.)
Gowns are sold as is – alterations not included.
Gowns must leave with you that day. (You can bring them back for alterations, of course)
No holds, payment in full. Credit card and cash payments only.
Come ready to buy! Because, as you may have heard, we do this only one day a year.
That being said, we are so excited to see you all on Saturday. There are even more gowns this year on sale, more than 3/4 can be modest wedding dresses, and we even have extra plans in-store to make sure you have a great time on Saturday.
Here are some pics from last year’s event:
Gearing up for our annual sample sale on December 13, we felt inspired to share a few photos of some of our beautiful brides who found their gown at our sample sale. We love the personal stamp they each put on their gowns, and of course, we’re ever so grateful they share their photos with us.
If you have any questions about the sample sale this weekend, give us a call at 801.531.1215.
Hope to see you there and enjoy our past sample sale brides below!
Photo by Haylee Hodges
Photo by Mikki Platt
Photo by Blush Photography
Photo by Tessa Barton
Photo by Beyond The Darkroom
Photo by Alixann Loosle
Photo by Natalie Norton
As with past years, we wanted to share some helpful tips for our annual wedding dress sample sale (we’re kind of going over-board this year):
These gowns will be top of the line, dreamy, on-trend dresses. You can expect to find gowns from all of our fabulous designer; Monique Lhuillier (think: runway), Jenny Packham (hooray!), Augusta Jones, Anne Barge, Leanne Marshall … a strong selection from all of our designers. The prices may be great, unbelievable even, but the selection is what will really blow you away. Never have we sold better, newer, more stylish gowns than at this sale.
You’ll find almost 80 couture wedding dresses discounted 50-85%. Gowns start as low as $500, with many (seriously, a lot!) under $1000. No sales gowns will be over $2300 (and only a few will be in that range), with the bulk of the selection under $1500. We mean it – these gowns will be at killer prices.
For brides needing a modest wedding dress, you’re in luck! Over half the sale gowns can be seamlessly customized to suit your needs.
Tips, tricks, and good things to know:
We love our gowns and we love our brides, so you can be confident you’re getting your dream dress at a enviable price.
Our sale day is one of our absolute favorite days of the year! For six years in a row now, the Alta Moda staff arrived early to find dozens brides lined-up outside the doors. That’s how much you need to be at this sale!
Mark your calendars, tell your friends, and above all, Save. The. Date!
More details to follow. Keep an eye out here, as well as on our Instagram feed for updates.
Over the last year and a half we have gotten to know and love Chantel, a seamstress with which we and many of our brides have worked.
Chantel has always been a designer, a creative, and this last fall she launched her first full-on collection – Chantel Lauren Designs. Think: great laces, flirty shapes, and flattering cuts. So now, we have the honor of being the first (exclusive to Utah) bridal shop to carry her darling designs.
We can’t wait to introduce you to season after season of her design evolution.
Meet Madison, our newest bridal consultant.
Married a few years ago, we first met Madison as a bride and now we get her back as a bridal stylist – hooray!
A few fun things about Madison:
Favorite food: Mexican
Favorite city: Austin, TX
Favorite word: “Every word…probably why I talk so much.”