Alta Moda Bridal | Utah Brides, Alta Moda Brides and Wedding Dresses
Meet our beautiful brides, learn about special events, and new additions for Utah Brides and beyond.
utah brides, alta moda bridal. wedding dresses in utah
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Real Brides of Sample Sales Past

Gearing up for our annual sample sale on December 10th, we felt inspired to share a few photos of some of our beautiful brides who found their gown at our sample sale. We love the personal stamp they each put on their gowns, and of course, we’re ever so grateful they share their photos with us. We promise over 90 gowns at this year’s sale – all equally beautiful as the brides who wear them.

If you have any questions about the sample sale this weekend, give us a call at 801.531.1215.

Hope to see you there and enjoy our past sample sale brides below!


Photo by India Earl








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Photo by Mandi Nelson



Photo by Haylee Hodges



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Photo by Mikki Platt



Photo by Blush Photography


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Photo by Tessa Barton



Photo by Beyond The Darkroom



Photo by Alixann Loosle


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Photo by Natalie Norton



*Our Utah wedding dresses sample sale is one day one, once a year only. Most of the gowns can effortlessly become modest wedding dresses.

Sample Sale Details

The Sample Sale really is our favorite day of the year! So, we thought we’d share some helpful tips (we kind of go over-board every year):

The gowns will be current, utterly brilliant, on-trend wedding dresses. You can expect to find gowns from all of our fabulous designer; Hayley Paige, Rue De Seine, Berta, Jenny Packham, Monique Lhuillier, Leanne Marshall … a delightful selection from all of our brands. The prices are great, unbelievable even, but the selection is what will really blow you away.

Each year, our sale has newer, hotter gowns than before. You’ll find about 90 hip wedding dresses discounted 50-85%. Gowns start under $1000 (a rather healthy selection will be under $1000), with over half the selection under $1500. We mean it – these gowns will be at killer prices.

For brides needing a modest wedding dress, you’re in luck! Check our Insta feed, you’ll see how seamlessly we customize gowns to suit your needs.

Tips, tricks, and good things to know:

  • Sale hours are 10am – 2pm, December 10th only
  • No appointments: First come, First served (people queue up, then a wait list is created at about 9:45am)
  • Gowns are sold as is
  • Alterations not included
  • No holds and all sales final – Come ready to buy 
  • Most gowns are suited for street sizes 4-12
  • We only do this once a year – So, now is the time (seriously, scan our Instagram feed)
  • Space is limited; only one or two key decision makers/guests per bride
  • Only sale gowns will be available that day. No accessories or non-sample gowns
  • The #AMBgirls don’t know what will arrive for the sale until the night before – Pre-shopping only break hearts

We love our gowns and we love our brides, so you can be confident you’re getting your dream dress at an enviable price. Our sale day is one of our absolute favorite days of the year! For seven years in a row now, the Alta Moda staff arrived early to find dozens brides lined-up outside the doors. That’s how much you need to be at this sale!


Real Bride: Avery

Jenny Packham’s Florence design is the perfect modest wedding dress for our Utah bride, Avery.  The design of the gown is so unique and intricate with its sheer overlay and patterned beading.  We love how the v-neck of this sheath gown draws your focus to the jewels on the bodice.





Photos by India Earl.

Real Bride: Taylor

Designed by Augusta Jones, our Utah bride Taylor shows how stunning a little sparkle can be.  This modest sheath gown with cap sleeves is detailed in a geometric pattern that is unforgettable.  The fluid, continuous motion of the train is show stopping!





Now In Store: Marlene Hart

We are excited to announce our 2 newest additions to the store, Divine and Evanee!  These gowns are designed by Marlene Hart, a Utah based bridal designer originally from Sweden.  Carefully handmade in Australia, these wedding dresses are made with clean lines and unique details.  From the flowy beaded sleeves on Divine to the subtle lace details on Evanee, every bride can feel elegant yet modern when wearing these gowns.